A basketball coach mentoring a young player on an indoor court
Built in Western New York. Ready for what’s next.

THE XGEN ACADEMY.
A SCHOOL OF BASKETBALL.

  • Two programs. One mission.
  • Built for basketball leaders who want a proven business.
  • Multiple expansion markets available.
Explore our programs

Now connecting with future XGEN directors.

DEVELOPMENT STARTS HERE
The programs

TWO PATHWAYS.
ONE NEXT GENERATION.

An XGEN coach addressing a circle of young players during an Academy training session
01 / DEVELOPTRAIN WITH PURPOSE

THE XGEN ACADEMY

A curriculum-based approach to basketball training with ready-made workouts that keep athletes engaged and improving. Built in testing for measurable and proven growth that parents love.

Discover the Academy
Two smiling young players in XBL pinnies standing arm-in-arm in front of a red gym wall, with black-and-white game action at either side
02 / COMPETEWHERE TRAINING MEETS GAMEPLAY

THE XBL HOUSE LEAGUE

The XGEN Basketball League brings players together for scheduled games, practices and playoffs that allow local athletes an outlet to play and compete. Academy members get a chance to utilize their weekly training in live-game play.

Discover the XBL
Why it works

THE HARD PART IS DONE.
YOU FOCUS ON THE GAME.

When you join, the groundwork is finished — you step straight into leading it in your city.

10 YEARS IN THE MAKING

The XGEN system took over ten years to create and develop. You join something proven — not a blank page.

A BUSINESS THAT’S READY TO RUN

The entire Academy system and XBL are already in place, from SEO to client acquisition to parent communication — an easy-to-run business for growth-minded entrepreneurs.

WORKOUTS, READY TO COACH

Actionable, repeatable scheduled workouts come with a full video library, support, and highlighted teaching points — so the trainer’s job is easy.

GROWTH BY DESIGN

A sequential growth model makes the most of every gym hour and keeps expansion simple, step by step.

THE BACK OFFICE IS HANDLED

SEO, advertising, registration, payments, programming, insurance, negotiation, legal, gear, consultation and support — all handled in-house, so you can focus on running your event or your clients’ training experience.

GROW AS BIG AS YOU WANT

Unlimited growth and expansion — run XGEN as a fun side-hustle or a full-time business opportunity. Your call.

Where it’s happening now

BUFFALO IS ALREADY
ON THE COURT.

Not a plan on paper, a proven system.

A Nike Elite basketball on the sideline table at an XBL game in Buffalo, with players and a scoreboard behind it
On the court in Buffalo
180Academy members on the roster and training today.
12XBL seasons run every year, on a calendar that repeats.
60+ Club teamsTeams, tournaments, and the pathway that leads to them.

A roster of families. A calendar that keeps turning. A pathway that keeps players inside the system. Those are the three things a new market needs most — already built and running in Buffalo.

Visit xgenelite.com
Your next chapter

IT TAKES DIRECTORS.
THAT COULD BE YOU.

We’re searching for local basketball leaders looking to run a successful business in their community.

RUN THE BUSINESS. COACH THE WORKOUTS.

XGEN MARKET DIRECTOR

Run the business and lead the training while the workouts, the back office and the playbook is already built for you.

Where we’re headed

NEXT UP: YOUR CITY.

RochesterNew York
SyracuseNew York
AlbanyNew York
PittsburghPennsylvania
ClevelandOhio
ToledoOhio
AkronOhio
MilwaukeeWisconsin
Grand RapidsMichigan
DetroitMichigan
PhoenixArizona
Somewhere else?Let’s start a conversation.

THE NEXT GENERATION
NEEDS YOU.

Bring your passion. Build your community. Let’s talk about what’s next.